Innovation is integral to success today. New or re-branded products and services are meant to fill consumer demand or capitalize on an opportunity in the marketplace. When bringing new ideas or products into reality, businesses must consider the New Product Development process. This process was developed on the back of comprehensive research on products that failed and succeeded.

How to Develop a New Product

The process listed here is recognized as the best practice for bringing concepts to the market. Also known as the Stage-Gate innovation process, has eight crucial steps for successful product development. Keep reading below to learn more about these steps and how to utilize them for your business.