The internet is replete with examples of how to leverage Facebook, YouTube, and Twitter to improve the sales of your business. However, a popular social media platform which is too often ignored is Instagram.

Granted, working with a format which primarily promotes products and brands using pictures can seem challenging at first, particularly depending on your industry, but when done correctly, a well-curated Instagram page can be a phenomenal brand awareness and sales generation platform.

A CRM is not just “another software installation.” It is a powerful engine that should be the front-facing tool for Management, Inside/Outside Sales staff, Engineering, Marketing, and Customer Service. Focusing on the “front-end” processes and user adoption can and will help with the CRM’s return on investment. It should NOT be used as a micromanagement tool or feel like a “big brother.” When implemented correctly, the system will run smoothly and give a company a competitive edge.

The benefits of marketing automation in the B2B space are impossible to deny nowadays. Unless you’ve been hiding under a rock, you’re sure to have at least heard of it. If you’re serious about taking your business to the next level, marketing automation adoption may just be the best strategic move you could make this year. More than half* of B2B Fortune 500 companies have started using marketing automation. The biggest businesses in the world clearly see the immense gains that can be made by automating their marketing efforts. To understand more, let’s consider the advantages of marketing automation.

E-commerce can bring tremendous benefits to companies today. It levels the playing field between larger and smaller businesses because the cost of maintaining and marketing an e-commerce website has a lower barrier to entry. Additionally, by having an e-commerce website that remains visible twenty-four hours a day, we’re better able to serve our customer base.